The Blue Planet Effect has been a remarkable one, and it has been great to see that more and more people are becoming aware of the plastic problem that faces our world. The amount of (often unrecyclable) packaging on virtually every item is overwhelmingly depressing, and in complete contrast to the type of conscious living we wanted for my family. If only our way of living could become more zero waste. And so the idea of Zero was born. A shop that can dispense ordinary everyday grocery items to you in whatever containers you happen to have. Zero plastic, zero waste. Zero.
My name is Charlie- and this is Zero Store.
West Midlands Combined Authority
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