Day two of the 30 Day Sustainability Challenge can be quite controversial! There is a lot of information in the media about the positive impacts of veganism on the environment, but often muddled with mixed messages and strong debate. Is it really beneficial to the planet?

The answer is yes, but it does come with some caveats…

If you eat local produce, then plant based proteins are much more energy and water efficient to produce than animal based products. By moving to a plant based diet you can directly lower carbon emissions from the food chain.

BUT if you give up eating locally produced organic meat and exchange it for plant proteins that have been intensively produced the other side of the world, then the answer is definitely not as clear. There are then the air miles travelled, short shelf life, possible chemicals used and impact on wildlife habitats that need to be considered.

From an environmental stance and animal welfare, then yes, definitely lower your intake of animal products. By eating less of these you can have a direct impact on the environment and carbon emissions. In the process though, ensure you are picking items that if possible are locally produced, organic and seasonal. Don’t substitute local animal products for exotic plant based items from the other side of the world. Be a conscious consumer and think about where your food comes from.


If you are ready to make the leap and try a plant based diet then Veganuary is the perfect time to try! Throughout January there are a whole host of ideas available online, products on offer and support available through the month.

Take a look at some of the Food & Drink articles from the last year or so too. The Vegan Hub have provided some fantastic ideas and advice that may help you along the way.

Photo of Michelle at The Vegan Hub, Parade Shops, Shrewsbury - Great products and advice on living a vegan lifestyle
Michelle at The Vegan Hub, Parade Shops, Shrewsbury – Great products and advice on living a vegan lifestyle

We are lucky in this County to have a great selection of shops, restaurants, cafes and other small businesses dedicated to offering vegan products, making it easy to change your diet and introduce your taste buds to a whole host of new flavours.

Take a look at the Directory to see what is near you

Many of the County’s refill shops also specialise in vegan items, enabling you to stock up your pantry and say no to single use plastics at the same time.

Know of a Shropshire vegan organisation or business not listed on the Directory yet? Let us know! We would love to support them with a free listing.

Caroline Talbot
Author: Caroline Talbot